it offers a relevant discount based on a client’s purchase history.it rewards a customer for sharing the text, thus encouraging word-of-mouth advertising.it addresses the client by name, thus adding a personal touch.

If you’re a pool cleaning service and a client gets their pool cleaned every month, you can send them a promotion before their next scheduled appointment: “Hi Jennifer, if you share this text with a friend we’ll give you 25% off your next pool cleaning.” Demographics, purchasing history and other information can all be used to great effect when sending SMS messages. This is where you’ll put your client data to good marketing use. The exclusivity of SMS offers will provide more incentive for customers to opt in to your SMS service. When creating text message promotions, bear in mind that they should be different from any other offers you’re making through your other marketing media (email, social media, print media, radio and television).

All of these methods help generate sales, increase customer awareness of your brand and reward customers for their loyalty. Here are some of the top ways that SMS can help you communicate with your customers: Coupons, promotions and sweepstakesĬustomers love to get information on deals and discounts and especially on how to win free stuff. Of course, best practice texting rules suggest that you stick to business hours to send your texts. On top of all that, you’re pretty much guaranteed to reach your customer at any time, since 65% of US smartphone users check their phones within 15 minutes of waking up and 64% check their phones within the last 15 minutes before going to bed. And 44% of consumers said they would like brands to deliver deals and coupons to their mobile devices.

A reported 90% of consumers who have joined mobile loyalty programmes feel they have gained value from it. Indeed, if you have something you want to let your customers know about, SMS messages is one of the most efficient ways to do it.įurthermore, text messaging is not just good for businesses, it’s good for their clients too. Business text messaging is an effective way to reach out to your clients.

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